Neeti is a product designer, design strategist and the co-founder of Sohum Innovation lab. With backgrounds in design and business she has accelerated innovation to bring several products to market across multiple industries: advertising, automobiles, consumer packaged goods, and the latest, healthcare. She did her Bachelors in product design from National Institute of Design, India. She is also a graduate of the Master’s program at the Art centre College of Design, where she studied design strategy, and the INSEAD business school partnership program. Neeti has been selected as a 2014 Laureate by the Rolex Awards for Enterprise. She has lived in 5 different countries in the last 10 years.